The average completion rate for onboarding flows is below 50%. Most users skip the tutorial and try to figure things out themselves. Great onboarding is designed to get users to their first moment of value as fast as possible.
Finding the Activation Moment
What is the moment when a new user first understands why your product matters? For Spotify, it is when they first hear a personalised playlist. Identify this moment and design your entire onboarding around reaching it.
Progressive Disclosure
Once users reach activation, they are ready to learn more. Contextual tooltips and in-app guides can teach features progressively ÔÇö exactly when users need them.
