Film colour grading manipulates hue, saturation, and luminosity to create mood ù the cold blues of a thriller, the warm ambers of a romance. Digital interfaces can apply the same thinking to create visual coherence across a product.

Establish a Colour Narrative

Before choosing individual colours, define the emotional narrative of your product. Clinical and trusted? Warm and playful? Energetic and bold? This narrative should inform every colour decision, not just the brand colours.

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