The conventional wisdom ù serifs for print, sans-serifs for screens ù made sense in 1995 when screen resolution was too low to render serifs cleanly. In 2025, it is an outdated heuristic. High-DPI displays render serifs beautifully.
The real question is not technical ù it is tonal. Serifs carry authority, tradition, and gravitas. Sans-serifs feel modern, neutral, and approachable. Choose based on the feeling you want to evoke.
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